The anti-poverty advocacy group ONE today announced a new campaign to address the famine in Somalia and the wider crisis in the Horn of Africa.
The new campaign, “Drought is Inevitable. Famine is Not,” will feature grassroots organizing, social media tactics, innovative marketing products and political lobbying to increase awareness of the crisis and press G8, G20 and African governments to immediately meet their share of the $1 billion gap in emergency funding and invest in long-term agriculture development programmes to boost farm productivity and better prepare farmers in poor countries to withstand natural shocks, such as droughts.
ONE also announced today that a group of prominent African artists, musicians and business people have called on world leaders to take urgent action to prevent further suffering and loss of life in the Horn of Africa, ahead of a UN mini-summit on the crisis in New York this Saturday.